I’ve been watching cricket since the early 2000s, back when matches were simple affairs with very little glam. Now it’s all fireworks, music, celebrity team owners, and even fashion shows during half-time! What caused this drastic shift in how cricket is presented in India?
top of page
bottom of page
You’re right — the transformation has been massive. A great piece that explains this evolution is here https://savedelete.com/entertainment/indian-crickets-evolution-into-entertainment/482002/ world. The article explains how strategic marketing, Bollywood involvement, and the rise of T20 formats like IPL turned cricket into a spectacle that attracts not only fans of the sport but also people who love drama, style, and pop culture. The line between sport and showbiz has completely blurred.